Our Story & Mission
AN UNFILTERED INTRO
We’re Jeremy (L) & Nate (R) — two guys who figured out that addiction isn’t the problem. It’s the answer — when it’s pointed at the right thing. Being Proudly Addicted to healthy obsessions is actually great for the mind and body.
JEREMY’S HIGH — “STONED WAS MY IDENTITY”
• Addiction: 27-year wake-and-bake cycle—sunrise to lights-out, repeat.
• Belief: “High Jeremy = Creative Jeremy.”
• Reality check: Panic-attack “heart attack,” plus a new job with random drug tests.
• Aftermath: Fourteen clean months → relapse → an even uglier scare.
Ultimate lesson: quit or risk stroke—or worse. Get high on life.
NATE’S BUZZ — “IT’S JUST ONE DRINK”
• Addiction: Nightly pours that turned into weekend blackouts.
• Belief: “Functional alcoholic.”
• Reality check: One blackout too many → probation + five-figure fees.
• Aftermath: Sober since that run in with the law.
Ultimate lesson: clearer mornings, zero lost nights, more money saved for healthy fun.
FROM PIXELS TO POWDER — HOW THE NAME DROPPED
It wasn’t a life-or-death epiphany on a mountaintop; it was a spontaneous feeling on Nate’s couch. Jeremy was deep into a game of Fortnite when he blurted:
“Dude, I’m proudly addicted to this game!”
The phrase hung there—first as a reaction, then as a light bulb moment.
What if anything you’re passionate about could wear that label—without shame?
WHY THE NAME “PROUDLY ADDICTED”
• Flip the script: Addiction doesn’t have to be tragedy; it can be raw energy.
• Our take: Re-wire that energy into passions— building a lifestyle brand, inspiring others, carving powder or whatever lights you up.
• Tagline: Inspire Possible—your story sparks the next person’s reboot.
THE GIVE-BACK BLUEPRINT
• Direct-Impact Dollars: $2 from every hoodie & bomber and $1 from every tee, hat & beanie go straight to recovery resources.
• Bold Annual Goal: We still pledge 20% of net profit—toward sober-life adventures and counseling sessions.
• “High on Life” Grant: We sponsor people trading substance highs for natural ones—lift tickets, gear, lessons, sessions with us, you name it.
Every December we post the receipts so you can see exactly where your purchase went.
INSPIRE POSSIBLE
We didn’t get sober by swapping addictions overnight; life smacked us hard first. But staying sober? That’s daily work—and passion is the best spotter we’ve found. If our story lights even one more candle, our mission is working.
Send the Stoke. Inspire Possible. Be Proudly Addicted to whatever fuels your soul.
(Want in? Grab some gear, share your story, or nominate someone for a High on Life Grant.)